We are a rather fortunate bunch. Our grandparents only had two chances to see a film: either when it came out in theatres or if it popped up on television, which is what made the annual television screenings of The Wizard of Oz such a big deal. It was not until VHS revolutionized the industry and films could be watched whenever we desired. Combine this with the communication powers of the internet and a film that never got past screenings in New York can suddenly make a ton of cash and notoriety.
With such fortunes, I find it our job as film enthusiasts to promote our favorite smaller films as a counter-weight to the advertising juggernauts that rumble across our cultural plains. Continue reading